Google Ads Management
When someone searches for what you do in your city, Google Ads puts you at the top of the page immediately. We manage campaigns that generate real calls and booked jobs, not just clicks that go nowhere.
No obligation · 30-minute consultation
Paid search that pays for itself
Google Ads is one of the fastest ways to get in front of customers who are actively looking for what you offer. The problem is that most small business ad accounts are poorly built, poorly managed, and quietly draining budget on clicks that will never convert.
We manage Google Ads campaigns the way a local service business actually needs them managed: tight geographic targeting, keywords matched to real buyer intent, ad copy written to generate calls, and ongoing optimization that improves performance over time. You'll know what your budget is producing, not just what it's spending.
- Full campaign build or audit and rebuild of existing accounts
- Keyword research focused on high-intent, service-specific searches
- Ad copy written to generate calls, not just clicks
- Landing page review and conversion optimization
- Tight geographic targeting for your service area
- Negative keyword management to stop wasting spend
- Call tracking and conversion setup
- Monthly reporting on cost per lead, not just cost per click
What goes into every Momentum Google Ads engagement
Every account we manage is built and optimized around your specific market, services, and cost-per-lead targets. Here's what that looks like:
Campaign Strategy & Build
We start by understanding your services, your service area, your average job value, and what a good lead costs for your business. We build your campaign structure around that, not a template that gets copy-pasted from account to account.
Keyword Research & Match Type Strategy
Not all keywords are worth bidding on. We identify the high-intent, service-specific searches that are most likely to produce actual customers, set the right match types to control which searches trigger your ads, and build out a negative keyword list from day one to keep your budget from leaking.
Ad Copy & Creative
We write ads that speak to what the person searching actually wants: the job done right, a credible business, and a fast response. Calls-to-action are direct. Copy is specific to your service and location. We test multiple variations to find what converts.
Landing Page Review & Optimization
Sending ad traffic to a weak landing page wastes money no matter how good the campaign is. We review the page your ads send traffic to and give you specific recommendations, or flag when a dedicated landing page is needed to get conversion rates where they should be.
Conversion & Call Tracking Setup
If you can't measure what your ads are producing, you can't manage them. We set up proper conversion tracking and call tracking so every lead is attributed correctly and we always know what the campaign is generating.
Ongoing Optimization
Campaigns don't manage themselves. We monitor performance, adjust bids, refine keywords, rotate ad copy, expand what's working, and cut what isn't. The work of managing Google Ads well is ongoing, and that's what our management fee covers.
Monthly Reporting
Every month you get a report that covers what your budget produced: calls, form fills, cost per lead, and how that compares to the prior period. We also get on a call to walk through it. You'll always know what you're getting for what you're spending.
Google Ads management packages
Base fee + 20% of ad spend. Ad spend is billed directly by Google. We never mark it up.
$750/mo
+ 20% of ad spend
For ad budgets up to $2,500/mo
For businesses starting with paid search
- Campaign setup and keyword research
- Ad copy creation and testing
- Basic landing page optimization
- Call and form tracking setup
- Monthly performance report
$1,500/mo
+ 20% of ad spend
For ad budgets of $2,500–$7,500/mo
For businesses ready to scale their lead flow
- Everything in Launch
- Multiple campaign types (Search, Local, Display)
- Advanced audience targeting and remarketing
- Custom landing page design
- A/B testing and conversion rate optimization
- Bi-weekly calls and detailed reporting
$2,500/mo
+ 20% of ad spend
For ad budgets of $7,500+/mo
For high-volume advertisers and multi-location businesses
- Everything in Growth
- Full-funnel campaign architecture
- Custom reporting dashboards
- Multi-location campaign management
- Dedicated account strategist
- Weekly calls and priority support
Ad spend is billed directly by Google. We never mark it up. Your ad budget determines your tier, and each tier includes the strategy and management level to match.
Bundle & Save
Combine services for bigger results and bigger savings.
How we run your Google Ads
A clear process from account setup to ongoing management so your campaigns improve every month instead of running on autopilot.
Strategy & Research
We start by mapping your services, your geography, your competition, and your goals. We research keyword volume and cost data specific to your market, identify the highest-opportunity campaign types, and build a strategy before we touch a single setting.
Build & Launch
We build your campaigns from scratch, or audit and rebuild an existing account if you're already running ads. Every element is set intentionally: campaign structure, keyword lists, match types, negative keywords, ad copy, bidding strategy, geographic targeting, and conversion tracking. We don't launch until it's right.
Monitor & Optimize
Once campaigns are live, we watch them closely. The first 30 to 60 days are critical for identifying what's performing and what needs to be adjusted. We tune bids, refine keywords, and test new ad copy based on real data from your account, not guesses.
Report & Improve
Every month we review performance with you, walk through what changed and why, and make a plan for the next month. Google Ads is a channel that rewards ongoing attention. Accounts managed actively outperform accounts left to run on their own, and that's exactly what we provide.
Why Google Ads is the fastest way to generate qualified local leads
Every marketing channel has its place. Google Ads has a specific one: it puts your business in front of people who are actively searching for what you do, in your city, right now. That's a different kind of opportunity than social media, direct mail, or even SEO.
The intent behind a Google search is unlike any other channel. Someone searching "emergency HVAC repair Fort Worth" isn't browsing. They have a problem and they want someone to fix it today. Google Ads lets you show up at the exact moment that search happens, with your phone number visible before they even click. For service businesses, that's as close as it gets to standing in the room when someone decides to hire.
The other thing Google Ads has over most channels is measurability. You know what you spent, you know how many calls it produced, and you can do the math on whether it's worth it. A plumber paying $40 per call on a $300 job might not want to scale that. A med spa paying $60 per lead on a $900 service almost certainly does. We help you understand that math clearly so you can make confident decisions about where to put your budget.
Bad Google Ads management burns money. Well-run campaigns generate a predictable return. The difference is almost entirely in the quality of the setup and the consistency of the optimization. That's the work we do.
What makes us different from every other ads agency
Most agencies set up your campaigns, collect a management fee, and let them run. Here's how we work differently:
We Only Work with Local Businesses
We don't manage national e-commerce accounts or SaaS campaigns alongside yours. Every campaign we run is for a local service business competing in a real geographic market. We understand how local buyers search, what they click on, and what makes them call.
You Know What Your Budget Is Producing
We build conversion tracking and call tracking into every account so you always have a clear picture of cost per lead. Management fees feel a lot more justified when you can see exactly what the campaigns are generating.
We Tie Fees to Spend so Incentives Stay Aligned
Our pricing is a flat base plus a percentage of ad spend. That means we're not pushing you to raise your budget to increase our fee unless the campaign performance actually supports it. We grow when you grow.
We Manage the Account, Not Just Monitor It
Ongoing optimization is the actual work of running Google Ads well. We adjust bids, test copy, expand keywords, and cut waste every month. Your account doesn't run on autopilot while we send you a monthly PDF.
You Work Directly with the Person Managing Your Account
No account managers relaying messages between you and the person actually in the ad platform. When you have a question about performance or want to make a change, you talk to the strategist running your campaigns.
Frequently asked questions
Google Ads is a pay-per-click advertising platform. You bid to show your ads when someone searches for specific keywords, and you pay when someone clicks your ad. For local service businesses, the most relevant format is Search Ads: text-based ads that appear at the top of Google search results above the organic listings. When set up correctly, these ads show for high-intent searches like "plumber near me" or "dentist accepting new patients Fort Worth" and drive those visitors to your site or directly to a call.
That depends on your market, your services, and your cost-per-lead tolerance. We'll give you a realistic range based on keyword cost data for your specific area and services during our strategy call. A good starting budget for most local service businesses is between $1,000 and $3,000 per month in ad spend. Below that, there often isn't enough volume to optimize effectively. Above that, the returns depend on how competitive your market is and what you're selling. We'll tell you what makes sense for your situation before you commit anything.
Google Ads generates visibility immediately by paying for placement. SEO builds organic visibility over months through content, technical work, and authority signals. Ads stop producing the moment you stop paying. SEO keeps generating traffic from rankings you've earned. For most local service businesses, ads are the right tool for immediate lead flow and filling your pipeline quickly, while SEO builds the long-term foundation that reduces your dependence on paid spend over time. They work well together.
Most campaigns start generating calls within the first week of going live. The first 30 to 60 days involve more active optimization as we see real data come in and adjust accordingly. By month three, a well-managed account should have a clear cost-per-lead and consistent volume. Campaigns don't fully mature overnight, but you'll see activity quickly, and we'll report on what that activity is producing from day one.
Yes. Ad traffic that lands on a slow, unclear, or unprofessional website converts poorly no matter how well the campaign is built. If your site isn't in good shape, we'll tell you before we launch anything. We'd rather have that conversation upfront than watch budget go to waste. If you need a new site, we build those too.
A negative keyword tells Google not to show your ad for certain searches. Without a solid negative keyword list, your ads can show for searches that have nothing to do with your services and you get charged for clicks that will never convert. A plumber running ads without negatives might show up for "plumbing jobs near me" and pay for clicks from people looking for employment. Good negative keyword management is one of the most important ways to keep your budget focused on the searches that actually matter.
We set up conversion tracking through Google Ads and Google Analytics so we can track form submissions, phone calls generated by the ads, and any other action that counts as a lead for your business. Call tracking ties specific calls back to specific campaigns and keywords so we know which parts of the account are producing. Every report we send you is built around leads and cost per lead, not just clicks and impressions.
We'll audit what you have before we touch anything. We look at campaign structure, keyword targeting, match types, negative keywords, ad copy, conversion tracking, and historical performance. Most accounts we take over have significant waste we can reduce and opportunities that haven't been captured. We'll give you an honest read on where things stand and what we'd do differently.
Quality Score is Google's rating of how relevant and useful your ads and landing pages are to the person searching. It directly affects how much you pay per click and where your ads show. High Quality Scores mean you can outrank competitors while paying less per click. We improve Quality Scores by writing highly relevant ad copy, matching keywords tightly to ads and landing pages, and ensuring the landing page experience matches the intent of the search.
Yes, and there are strong reasons to. Google Ads and SEO run well together because paid search handles immediate lead volume while SEO builds the organic presence that reduces your long-term cost per acquisition. Google Ads and a well-built website work together because your landing pages have a direct impact on your conversion rate and cost per lead. We offer bundle discounts of 10% for 2 services, 15% for 3, and 20% for 4 or more. A strategy call is the right place to figure out which combination makes sense for where your business is right now.
Ready to build real momentum?
Let's talk about where your business is today and where you want it to be.
No obligation · 30-minute consultation