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Home Services

Get More Jobs Booked Every Month, On Autopilot

A complete digital marketing system built for home service businesses that want a full schedule without relying on referrals.

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Free 30 minutes. If we're not the right fit, we'll tell you.

Home Services marketing
The Problem

Sound Familiar?

Not Enough Qualified Leads

The phone rings, but not enough, and half the calls are price shoppers or outside your service area. What you need is consistent, qualified demand you can build a schedule around.

Lead Platforms Are a Waste of Money

You've tried HomeAdvisor, Angi, or Thumbtack and the leads are garbage. Shared, unqualified, or already called by three other companies.

Your Competitors Are Getting the Jobs

Your competitors are showing up first on Google and taking the jobs that should be yours. Every day you're not visible is money lost.

Competition Is Slowly Killing Your Cash Flow

Between rising lead costs, price pressure, and slow months, the math gets tighter every year. Waiting it out isn't a strategy.

Real Results

What Happens When the System Works

Not projections. Tracked numbers from real clients.

4x

Swift Air Conditioning

Their new 305-page website and rebuilt Google Ads quadrupled tracked calls in the first two weeks live. First-time callers quadrupled while repeat callers stayed flat, so the growth was new customers finding them, not old ones calling back.

Read the full case study →
Page 1 in 90 days

Daniell Law Group

A Fort Worth professional practice we took from a brand new website to page one of Google in 90 days, producing 125 tracked contact actions: 59 phone calls, 44 form submissions, and the rest from email and their Google Business Profile.

Read the full case study →

Want results like these for your business?

or get your free marketing plan first

The Solution

A Marketing System That Keeps Your Crews Busy Year-Round

You don't need to know which of these levers to pull. That's our job. You come to us with the goal, more booked jobs, and we look at your business, your service area, and what you're already working with. Then we pull the right levers in the right order. Here's what we have to work with.

Google Ads

Show up at the top of Google when homeowners search for services like yours. We target high-intent keywords like 'HVAC repair near me' and 'roof replacement [city]' so you're reaching people who need you right now, not tire kickers.

Meta Ads

Stay in front of homeowners in your service area with targeted Facebook and Instagram campaigns. We use geo-targeting, interest-based audiences, and retargeting to keep your business top-of-mind before and after they need you.

Local SEO

Rank higher in Google search and map results for your core services. We handle on-page optimization, citation building, keyword tracking, and technical SEO so you show up organically, not just when you're paying for clicks.

Google Business Profile

Your GBP is often the first thing a potential customer sees. We optimize your profile, post weekly updates, manage your Q&A section, upload photos, and make sure your information is always accurate and compelling.

Landing Pages

We build dedicated, high-converting pages for your top services, designed specifically to turn ad clicks into booked jobs. Mobile-first design, clear calls-to-action, and fast load times so you don't lose leads.

Review Management

Your reviews are your reputation. We help you respond to every review professionally, set up automated review request systems, and build a strategy to consistently generate 5-star reviews from happy customers.

Strategy Calls & Reporting

No guesswork. You get regular strategy calls to review campaign performance, discuss lead quality, and plan next steps. Plus real-time reporting so you always know exactly where your money is going and what it's producing.

Website Design

Need a website or a refresh? We build clean, fast, mobile-optimized websites designed to convert visitors into customers. And you own it. Your site, your domain, your content.

ROI

The Numbers Don't Lie

The home services market is booming, but lead costs are rising fast. Here's why a proper marketing system pays for itself.

$91

Average cost per lead for home services on Google in 2025 - up 10.5% from last year

LocaliQ 2025 Benchmarks

4x

Website calls in two weeks for our HVAC client's new site, with first-time callers up four times over

Momentum client result

77%

Of consumers search online before hiring a local service provider

BrightLocal

14.6%

Close rate on SEO leads vs. 1.7% for shared platform leads like Angi or Thumbtack

Ruler Analytics

If your average job is worth $2,000-$10,000+, you only need 1-2 new jobs per month to cover your entire marketing investment. A single roof replacement or HVAC install pays for months of marketing. Everything after that is profit.

And unlike HomeAdvisor or Thumbtack, every lead goes exclusively to your business. You're not sharing leads or bidding against four other contractors for the same homeowner.

Get your free 90-day marketing roadmap

Answer a few quick questions about your business, what you've tried, and where you're stuck. We'll build a plan around exactly that and send it straight to your inbox.

Built from your answers, not a templateStraight talk, no 40-page fluffFree, in your inbox in about 5 minutes

Who's this plan for?

Just a first name, so the plan reads like it was written for you. Because it will be.

How It Works

From First Call to Full Pipeline

Step 1

Discovery Call

We learn your business, goals, and ideal customers.

Step 2

Strategy & Build

We build your pages, set up accounts, and create campaigns.

Step 3

Leads Start Flowing

How fast depends on your market, and we set that expectation on your call. For reference: our HVAC client's call volume quadrupled in the first two weeks after launch.

Step 4

Optimize & Scale

We continuously improve and scale what's working.

The Next Step

Ready for Predictable Lead Flow?

The next step is a call, and it's a real conversation, not a pitch. We need to understand your business, your market, and your numbers to know if we can even help you. If we can, we'll map out exactly what we'd build and why. If we're not the right fit, we'll tell you that too.

Why Momentum

Why Local Businesses Choose Momentum

Built for Local Businesses

We specialize in local service businesses. Not e-commerce, not SaaS. Your market.

Results-First Relationship

We measure success in leads and revenue, not vanity metrics.

Complete Transparency

Real-time dashboards and regular calls. You always know where your money goes.

You Own Everything

Your website, your ad accounts, your data. If you leave, it all stays with you.

Ready to see what we'd do for you?

or get your free marketing plan first

FAQ

Common Questions

It depends on your market, your competition, and which levers we pull, so we set that expectation honestly on your strategy call instead of promising a number here. For reference: our HVAC client's tracked call volume quadrupled in the first two weeks after launching our system. What we can tell you is that every campaign is tracked from day one, so you'll see exactly what's coming in and when.

Those platforms sell shared leads, meaning you and 3 to 5 other contractors are all calling the same homeowner at the same time. With Momentum, every lead goes directly and exclusively to your business through your own website, landing pages, and ad accounts. You own the entire process. There's no bidding against competitors for the same lead, no middleman taking a cut, and no platform controlling your visibility. The leads are yours, your brand is front and center, and you build long-term assets (like SEO rankings and reviews) that keep working even if you adjust your ad budget.

We geo-target every campaign down to specific cities, zip codes, or even a radius around your shop. You'll never pay for a click from someone outside your service area. During onboarding, we map out exactly where you want to work and build all campaigns around that footprint. If you want to expand into new areas later, we can scale your targeting without starting from scratch.

Most failed ad campaigns come down to three things: poor targeting (too broad or wrong keywords), sending traffic to a homepage or generic page instead of a purpose-built landing page, and no conversion tracking so you have no idea what's actually working. We solve all three. Your campaigns are built around high-intent keywords specific to your services, traffic goes to custom landing pages designed to convert, and every call, form fill, and booking is tracked so we can optimize based on real results, not guesses. We also review performance with you regularly so nothing runs on autopilot without accountability.

Not necessarily. We build custom landing pages as part of every package, and those landing pages can function as your online presence for ad traffic. That said, having a professional website helps with organic SEO, credibility when people Google your business name, and gives you a home base beyond just ads. A website build is included with every package as part of your 3-month commitment, so if you need one, we've got you covered from day one.

After your initial 3 months, you move to month-to-month with no long-term contract. Most clients stay because the results speak for themselves, but you're never locked in. If you need to pause or adjust, you can do that with 30 days notice. We believe in earning your business every month, not holding you hostage with a contract. The 3-month minimum exists because it takes that long to properly build, test, and optimize campaigns to their full potential.

MOMENTUM

Ready to build real momentum?

Let's talk about where your business is today and where you want it to be.

See If We're a Fit

No obligation · 30-minute consultation