Daniell Law Group

The Challenge

Daniell Law Group is a boutique Fort Worth family law and probate practice competing against firms with years of head start on Google. Established competitors held thousands of reviews and a decade of content. They needed a search presence built from scratch: a site Google could read and trust, and content targeting the divorce and custody searches their future clients were actually typing.

Our Solution

We built a fast, conversion-focused website with a clean technical foundation, structured data, and internal linking Google could crawl end to end. From there we published content clusters around their highest-value practice areas, then expanded into neighboring markets with dedicated service-area pages. Alongside the content, we set up and optimized their Google Business Profile, launched their review push, and built local citations and answer-engine visibility.

The Results

In 90 days the site went from brand new to page one. Google impressions grew from 513 in month one to over 3,000 in month three, a 6x climb, with 5.6K impressions and 299 clicks total. Core service pages broke onto page one of Google, and the practice now owns the top spot for every branded search. Most importantly, the system produced 125 tracked contact actions: 59 phone calls, 44 lead submissions, 8 emails, and 14 calls straight from their Google Business Profile.

The Growth